Bazyn Communications Newsletter
Winter, 2008-2009
Copyright © December 2008 By Bazyn
Communications, All rights reserved.
If you wish
to be added to or removed from my email newsletter list, please do so online
at: www.bazyncommunications.com
Contents:
2.
Articles
a. “Does
your Business Card design attract customers?” By: Ardis Bazyn
b. “Tips for Coping with Challenges and Change” By: Ardis Bazyn
3.
Updates
5.
Contributing to This Newsletter
* * * *
Dear readers,
I’ve
had a busy fall, working at some conferences as well as visiting friends and
family. My most recent trips were to Sioux Falls and Pierre, SD and San Diego.
I spoke to three grade school classes which I always enjoy. Their candor and
questions are always challenging and humorous.
I
did an interview for www.airsla.org on
October 9th and you can download the podcast on their website. I
hope to link it to my website soon. She asked me about tips for “Coping with
Challenges and Change”.
I’ve
included a short article on some tips to help you cope with challenges and
change in your life. With the economic doldrums, you may need some inspiration!
My second article is on a marketing topic, designing your business card. Often,
simple changes in your business might help in today’s market.
As
always, I welcome your suggestions and tips for upcoming newsletters. Feel free
to email or call me for a free consultation as well. Please let me know if you
enjoy this newsletter. Have a happy holiday season. It’s my favorite time of
the year- celebrating with friends and family!
Ardis Bazyn
* * * *
Does
your Business Card design attract customers?
It
is almost a New Year – the best time to consider if you need a new business
card design. This is particularly true if you need to update your contact
information. Have you switched to a new slogan? Have you had a new picture
taken?
Some
of the contact information you need are pretty logical while others are not. Of
course, your Name needs to be included. You may want a designation such as
those for a doctor, dentist, etc. The second obvious one is your Business or
Organization Name. The address may be the next item on your card unless you are
not in your office often. If you list it, customers might assume you’d be there
during the most common business hours. If you prefer to be called for an
appointment, you may want to skip it. Another required item is your phone
Number. If you expect calls often when you are not in your office, a cell
Number should be listed. Alternatively, you may have your cell number given out
on your voice mail or by a receptionist. Other possibilities for listings on
your card are: Skype Number, email Address, website URL, IM, or title. A logo,
tagline, and/or slogan might create more interest in your card. If you have
room, particularly if your business name isn’t clear about what you do, you
could include a product or service identification.
Do
you know your target audience and how they would react to your business card?
Does your business card arouse enough curiosity that someone would give you a
call? Would it trigger a buying emotion? Does it complement your existing
marketing material?
Next,
you should consider the type of graphics to use. A good Picture always helps
people remember you later. A company logo is another element that draws
attention. Does your company have a brand or color that is used in other
marketing materials? Consider the font size and type. Does it stand out and
leave enough white space? Does the design look better than the Competition?
After
printing the cards, have them with you at all times. You never know when you’ll
see a new contact. Have them ready!
--
Read other helpful tips to promote your own business in my third book:
“BUILDING BLOCKS TO SUCCESS: Does the Image of Your Business Attract Customers
or Motivate Employees?”
You
can order print copies from www.xlibris.com
or www.bazyncommunications.com
. Currently, specialized formats are available from my website only.
* * * *
Tips for Coping with
Challenges and Change
By: Ardis Bazyn
The
holiday season is always a stressful time of the year. With all the news about
a bad economy, it seems more and more people have to deal with new challenges
and changes in their lives. These tips should help you adjust to the challenges
a bit more easily.
1.
Benefit from the support of friends and
family. Talk to friends and family members about your challenges and they can
either assist by giving you great ideas or just give you some mental support.
I’ve found friends and family as well as my faith in God to be helpful on many
occasions.
2.
Use humor to keep your focus positive.
Read some humorous stories, find a joke website, and look at life in a humorous
way when you can. I try to remember all the silly things I’ve done in my life
to cheer up others.
3.
Learn strategies to deal with necessary
changes in your life or job. Sometimes, the easiest way to cope is by
developing new skills or starting a new exercise program. Learn some stress relievers.
4.
View challenges or obstacles as
opportunities. Sometimes, our lives get in a rut. When we face challenges, we
need to look for other ways to do things, whether it be finding a new job or
taking a break from the stress to do something more restful.
5.
Develop Visualization techniques. When I’m
having a stressful time, I like to visualize a better time, usually a future
goal. Then I can set some goals and priorities and visualize accomplishment.
Ardis gives many tips in her presentation on
“Coping with Challenge and Change”.
“Everyone
is so jazzed about last night! They
loved you! Thanks so much for coming to
EYE-DAS. Everyone was so inspired and
uplifted!”
--Karen Smith, Executive Coordinator EYE-DAS
* * * *
My
fourth book was written originally for my two daughters but then I decided to
offer it to others. It makes a great gift. The title is “My Family’s Favorites”
(recipes handed down from family and friends). It also has healthy hints and
helpful cooking suggestions. This book is available in print, large print, brf
format- on thumb drive or cd. All my books are available for purchase on my
website: www.bazyncommunications.com.
Other books come in several formats (print, audio cd or cassette, and brf
format for notetakers). You can receive a discounted print copy of my third
book by ordering it on my publisher’s website: www.xlibris.com. BUILDING BLOCKS
TO SUCCESS: Does the Image of Your Business Attract Customers and Motivate
Employees?
Go
to the author page and look for Ardis Bazyn or go to the book page and look for
“Building Blocks to Success”.
Business
coaching plans are available at a discounted fee if you indicate you read this
newsletter. Contact me for more details.
* * * *
Bazyn
Communications continues to offer inspirational and motivational speaking, business
coaching, and writing. A free consultation by phone or in person is available
upon request. For a list of speaking or coaching topics, visit www.bazyncommunications.com.
We’re also available for a variety of writing projects, small and large: business
plans, marketing plans, articles, and copy for most types of media for small
businesses and nonprofits. Small Braille transcription projects including
greeting cards are offered at reasonable prices. Contact us for pricing.
If
you wish to receive a text version of this newsletter or receive any past
issues, please email: abazyn@bazyncommunications.com
or call (818) 238-9321.
To
order books or seminars, check out www.bazyncommunications.com
or call 818-238-9321. Checks, money orders, and Visa or MasterCard through Paypal are accepted.
* * * *
If
you wish to contribute an article to a future newsletter, or make any
suggestions, please send an email to abazyn@bazyncommunications.com. Each
article received will be read and will be printed if it meets the newsletter
criteria.
* * * *
Check out the
links of organizations in which I participate:
Xlibris
Publishing: www.xlibris.com
Burbank
Business Network International: www.bniburbank.com
Burbank
Chamber of Commerce: www.burbankchamber.com
Burbank
activities: www.burbank.com
Independent
Visually Impaired Enterprisers: www.ivie-acb.org
American
Council of the Blind: www.acb.org
California
Council of the Blind: www.ccbnet.org
Randolph
Sheppard Vendors of America: www.ntcbv.org
California
Voter Empowerment Circle: www.CALVEC.org
* * * *
Bazyn
Communications
Ardis Bazyn
(818)
238-9321
abazyn@bazyncommunications.com
* * * *
“Laughter
is an Instant Vacation.”
"You
can make more friends in two months by becoming really interested in other
people than you can in two years by trying to get other people interested in
you. Which is just another way of saying that the way to make a friend is to be
one." Dale Carnegie
Copyright
©, 2008 by Bazyn Communications, All rights reserved.
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